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• Teaching Note | HBS Case Collection | February 2019

  Haier in the U.S.: Transforming GE Appliances

  Rosabeth Moss Kanter and Jonathan Cohen

  Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company, and to help it grow. Haier, which had a model designed to bring the company closer to users of its products, wanted GEA to adopt a version of the model that suited the U.S. market, U.S. consumers, and GEA's employees. This case describes GEA's efforts to do that as a member of the Haier Group. Teaching Note for HBS No. 319-044.

  Keywords: iconic brands; appliances; digital; innovation; entrepreneur; microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China;

  Citation:

  Kanter, Rosabeth Moss, and Jonathan Cohen. "Haier in the U.S.: Transforming GE Appliances." Harvard Business School Teaching Note 319-093, February 2019.  View Details

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• Case | HBS Case Collection | September 2018

  Haier in the U.S.: Transforming GE Appliances

  Rosabeth Moss Kanter, Jonathan Cohen, Rosabeth Moss Kanter and Jonathan Cohen

  Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances (GEA) ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company and to help it grow. Haier, which had a model designed to bring the company closer to users of its products, wanted GEA to adopt a version of the model that suited the U.S. market, U.S. consumers, and GEA's employees. This case describes GEA's efforts to do that as a member of the Haier Group.

  Keywords: iconic brands; appliances; digital; innovation; entrepreneur; microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China;

  Citation:

  Kanter, Rosabeth Moss, and Jonathan Cohen. "Haier in the U.S.: Transforming GE Appliances." Harvard Business School Case 319-044, September 2018.  View Details

  CiteView DetailsEducatorsPurchase

  Related

• Case | HBS Case Collection | September 2018

  Haier in the U.S.: Transforming GE Appliances

  Rosabeth Moss Kanter, Jonathan Cohen, Rosabeth Moss Kanter and Jonathan Cohen

  Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances (GEA) ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company and to help it grow. Haier, which had a model designed to bring the company closer to users of its products, wanted GEA to adopt a version of the model that suited the U.S. market, U.S. consumers, and GEA's employees. This case describes GEA's efforts to do that as a member of the Haier Group.

  Keywords: iconic brands; appliances; digital; innovation; entrepreneur; microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China;

  Citation:

  Kanter, Rosabeth Moss, and Jonathan Cohen. "Haier in the U.S.: Transforming GE Appliances." Harvard Business School Case 319-044, September 2018.  View Details

  CiteView DetailsEducatorsPurchase

  Related