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  • March 2018 (Revised April 2018)
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Verizon 2018

By: Rosabeth Moss Kanter and Jonathan Cohen
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader in a 5G world.

Keywords

Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Telecommunications Industry; United States

Citation

Kanter, Rosabeth Moss, and Jonathan Cohen. "Verizon 2018." Harvard Business School Case 318-114, March 2018. (Revised April 2018.)

About The Author

Rosabeth M. Kanter

General Management
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