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• Case | HBS Case Collection | November 2017 (Revised August 2018)

  Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

  Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman

  The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012, boldly splitting the company into two: Kraft, a North American grocery business, and Mondelēz International, a global snack food company.

  Keywords: snack food; snack; global snacking; packaged food; consumer packaged; Kraft foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois;

  Citation:

  Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised August 2018.)  View Details

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• Case | HBS Case Collection | September 2017 (Revised July 2018)

  CyberArk: Protecting the Keys to the IT Kingdom

  Raffaella Sadun, David Yoffie and Margot Eiran

  CyberArk was the recognized leader in the Privileged Account Management (PAM) space, a cybersecurity subsegment it had essentially created to secure organizations’ IT systems and sensitive data. Over 17 years, the Israeli company had grown to a market capitalization of over $1.6 billion, with sales exceeding $217 million and 900 global employees with a strong corporate culture. In May 2017, Udi Mokady, founder, chairman, and CEO, debated how best to drive growth. He mulled over whether he should stay the course and remain focused on providing best-of-breed PAM for enterprises, both on-premise and in the cloud, or expand into new markets. Cyber threats were on the rise, which afforded numerous growth opportunities such as entering the broader identity management space, creating new products to protect critical infrastructure, and securing the burgeoning world of the Internet of Things (IoT). This case explores the company's competitive position, the challenges of sustaining its advantages in a highly competitive and consolidating industry, and whether it should pursue organic or inorganic growth, while maintaining company culture.

  Keywords: Strategy; Growth and Development Strategy; Information Technology Industry; Israel; United States;

  Citation:

  Sadun, Raffaella, David Yoffie, and Margot Eiran. "CyberArk: Protecting the Keys to the IT Kingdom." Harvard Business School Case 718-418, September 2017. (Revised July 2018.)  View Details

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• Article | Review of Financial Studies | May 2018

  Managing the Family Firm: Evidence from CEOs at Work

  Oriana Bandiera, Renata Lemos, Andrea Prat and Raffaella Sadun

  We present evidence on the labor supply of CEOs and on whether family and professional CEOs differ on this dimension. We do so through a new survey instrument that allows us to codify CEOs’ diaries in a detailed and comparable fashion and to build a bottom-up measure of CEO labor supply. The comparison of 1,114 family and professional CEOs reveals that family CEOs work 9% fewer hours relative to professional CEOs. Hours worked are positively correlated with firm performance, and differences between family and non-family CEOs account for approximately 18% of the performance gap between family and non-family firms. We investigate the sources of the differences in CEO labor supply across governance types by exploiting firm and industry heterogeneity and quasi-exogenous meteorological and sport events. The evidence suggests that family CEOs value—or can pursue—leisure activities relatively more than professional CEOs.

  Keywords: Performance Productivity; Family Ownership; Management;

  Citation:

  Bandiera, Oriana, Renata Lemos, Andrea Prat, and Raffaella Sadun. "Managing the Family Firm: Evidence from CEOs at Work." Review of Financial Studies 31, no. 5 (May 2018): 1605–1653. (Lead article.)  View Details

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