Publications
Publications
- March 2018 (Revised June 2018)
- HBS Case Collection
Knowledge Sharing at REMA 1000 (A)
By: Tatiana Sandino and Olivia Hull
Abstract
A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the platform, which they use to communicate with colleagues across the decentralized chain of independent outlets. Franchisees use the site to communicate with their employees and share ideas for improving sales. However, there are some concerns that the site is overloaded with information and difficult to navigate. Some employees say important information gets easily lost amid a sea of irrelevant posts. Høylie must figure out how to improve the way employees interact with the platform. Or should REMA 1000 just abandon it?
Keywords
Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway
Citation
Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (A)." Harvard Business School Case 118-007, March 2018. (Revised June 2018.)