More from the Author

• Case | HBS Case Collection | October 2019 (Revised December 2019)

  Swizz Beatz

  Boris Groysberg, Annelena Lobb and Sarah Mehta

  This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.

  Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States;

  Citation:

  Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)  View Details

  CiteView DetailsEducators

  Related

• Case | HBS Case Collection | October 2019 (Revised December 2019)

  Swizz Beatz and Alicia Keys: A Power Couple

  Boris Groysberg, Annelena Lobb and Sarah Mehta

  Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists of color. Keys had taken on acting roles, written a children’s book, and had become an increasingly vocal advocate for social justice causes. Anchoring their professional work, Swizz and Keys had built a loving family rooted in communication and mutual respect. As one of the music industry’s most recognizable power couples, Swizz and Keys now considered how they might use their joint platform to continue to drive positive change for artists and creators of all stripes.

  Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Power and Influence; Entertainment and Recreation Industry; Music Industry; United States;

  Citation:

  Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)  View Details

  CiteView DetailsEducators

  Related

• Supplement | HBS Case Collection | November 2019

  Innovation at Uber: The Launch of Express POOL

  Chiara Farronato, Alan MacCormack and Sarah Mehta

  This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement features a 10-minute Q&A session with Uber data science managers Duncan Gilchrist and Eoin O’Mahony as they field questions posed by students pertaining to the case.

  Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Technology; Mobile Technology; Software; Technology Platform; Technology Industry; California; San Francisco;

  Citation:

  Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Multimedia/Video Supplement 620-702, November 2019.  View Details

  CiteView DetailsPurchase

  Related