Publications
Publications
  • March 2018
  • Case
  • HBS Case Collection

IBM: Watson and the Internet of Things

By: Rajiv Lal and Scott Johnson
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market.

Keywords

IBM; Internet Of Things; Watson; Artificial Intelligence; Internet and the Web; Applications and Software; Mobile and Wireless Technology; Growth and Development Strategy; Emerging Markets; AI and Machine Learning; Technology Industry

Citation

Lal, Rajiv, and Scott Johnson. "IBM: Watson and the Internet of Things." Harvard Business School Case 518-027, March 2018.

About The Author

Rajiv Lal

Marketing
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