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Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Teaching Note for HBS No. 518-024.

Citation

Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Teaching Note 518-068, February 2018.

About The Author

Jill J. Avery

Marketing
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