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  • 2017
  • Other Unpublished Work

Better, Simpler Strategy

By: Frances X. Frei and Felix Oberholzer-Gee
  • Format:Print
  • | Language:English
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Abstract

Strategy, at its core, describes how a company attains superior performance. In industry after industry, there is a wide range in company performance resulting from the various strategies adopted by individual firms. Underneath all of this variation, however, are principles that are straightforward and consistent across industries. This pamphlet outlines these principles to help you set and evolve your company’s strategy. Here we offer a simple and succinct way to think about the sources of competitive advantage. We hope that our way of thinking about why some companies do far better than others is both illuminating and inspiring.

Keywords

Strategy; Competitive Advantage

Citation

Frei, Frances X., and Felix Oberholzer-Gee. "Better, Simpler Strategy." Baker Library, Boston, September 2017.
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About The Authors

Frances X. Frei

Technology and Operations Management
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Felix Oberholzer-Gee

Strategy
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More from the Authors

    • 13 Oct 2022
    • Faculty Research

    4 Business Ideas That Changed the World: Disruptive Innovation

    By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
    • July 2022
    • Faculty Research

    Bringing Ideas to Life: The Story of Paul English

    By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
    • June 2022
    • Faculty Research

    Debbie Millman: Designing a Meaningful Life

    By: Francesca Gino, Frances X. Frei and Anne Morriss
More from the Authors
  • 4 Business Ideas That Changed the World: Disruptive Innovation By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
  • Bringing Ideas to Life: The Story of Paul English By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
  • Debbie Millman: Designing a Meaningful Life By: Francesca Gino, Frances X. Frei and Anne Morriss
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