Publications
Publications
  • February 2018
  • Case
  • HBS Case Collection

Nykaa.com: A Passion for Beauty

By: Paul Gompers, Anjali Raina and Rachna Chawla
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013) made it both exciting and meaningful. Still, she was the founder and with that came control over the most important decisions. While she sought advice from many people, Nykaa, like Adwaita, was her baby. How should she structure the organization and the team to best deliver the results she wanted?

Keywords

Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making

Citation

Gompers, Paul, Anjali Raina, and Rachna Chawla. "Nykaa.com: A Passion for Beauty." Harvard Business School Case 218-049, February 2018.

About The Author

Paul A. Gompers

Finance
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