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  • February 2018 (Revised April 2018)
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Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive fast-moving consumer goods market. The case also traces the development of the company from a private business to a SOE and then to a SOE under mixed state-private ownership.

Keywords

State-owned Enterprise (SOE); Traditional Chinese Medicine; Yunnan; Yunnan Baiyao; Consumer Health; Enterprise Transformation; Transformation; Health; Business History; State Ownership; Private Ownership; Business Strategy; Commercialization; Competition; Consumer Products Industry; Health Industry; Pharmaceutical Industry; China

Citation

Chu, Michael, William C. Kirby, Nancy Hua Dai, and Yuanzhuo Wang. "Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise." Harvard Business School Case 318-078, February 2018. (Revised April 2018.)
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About The Author

William C. Kirby

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Related Work

    • February 2018 (Revised April 2018)
    • Faculty Research

    Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

    By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang
Related Work
  • Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang
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