After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors

Jill G. Klein; Laura  Huang

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Article | Journal of Public Policy & Marketing

After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors

by Jill G. Klein and Laura Huang

Abstract

This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of adolescent survivors, as well as the needs of other underserved or vulnerable segments.

Format: Print

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Citation:

Klein, Jill G., and Laura Huang. "After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors." Journal of Public Policy & Marketing 26, no. 1 (Spring 2007): 54–59.

About the Author

Laura Huang

MBA Class of 1954 Associate Professor of Business Administration

Organizational Behavior

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After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors

Abstract

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