Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 2020
  • Case
  • HBS Case Collection

Behavior Change for Good

By: Max Bazerman, Michael Luca and Marie Lawrence
  • Format:Print
  • | Language:English
  • | Pages:16
ShareBar

Abstract

In 2017, Katy Milkman and Angela Duckworth created Behavior Change for Good (BCFG)—a behavioral science initiative founded with the goal of helping people achieve long-term behavior change in the areas of personal health, financial decisions (savings), and education. The initiative centered around a simple idea—by partnering with large customer-facing organizations such as gyms and banks, BCFG could design interventions aimed at changing habits of these organizations’ customers. The earliest BCFG experiments focused on increasing exercise, partnering with two major gym chains—24 Hour Fitness and Blink Fitness. The gyms were on board with the idea of nudging members to exercise more and continue their memberships. But what interventions might lead their gym members to have better exercise habits? And how will they decide if an intervention is successful?

Keywords

Behavioral Science; Interventions; Behavior; Change; Health

Citation

Bazerman, Max, Michael Luca, and Marie Lawrence. "Behavior Change for Good." Harvard Business School Case 920-049, March 2020.
  • Educators
  • Purchase

About The Authors

Max H. Bazerman

Negotiation, Organizations & Markets
→More Publications

Michael Luca

Negotiation, Organizations & Markets
→More Publications

Related Work

    • March 2020
    • Faculty Research

    Behavior Change for Good

    By: Michael Luca and Max Bazerman
Related Work
  • Behavior Change for Good By: Michael Luca and Max Bazerman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College