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  • February 2018 (Revised December 2019)
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Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider network effects, customer needs, and the overall state of the drone industry to determine its future path.

Keywords

Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco

Citation

Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
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About The Author

Andy Wu

Strategy
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Related Work

    • September 2018 (Revised November 2021)
    • Faculty Research

    Rise of the Drones: Identified Technologies

    By: Andy Wu and George Gonzalez
    • February 2018 (Revised December 2019)
    • Faculty Research

    Rise of the Drones: Identified Technologies

    By: Andy Wu and George Gonzalez
Related Work
  • Rise of the Drones: Identified Technologies By: Andy Wu and George Gonzalez
  • Rise of the Drones: Identified Technologies By: Andy Wu and George Gonzalez
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