Nudging Hand Hygiene Compliance at the Brigham and Women's Hospital

John  Beshears; Michael  Luca; Alister  Martin; Simin Gharib Lee

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Case | HBS Case Collection | March 2018

Nudging Hand Hygiene Compliance at the Brigham and Women's Hospital

by John Beshears, Michael Luca, Alister Martin and Simin Gharib Lee

Language: English

Format: Print

7 pages

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Citation:

Beshears, John, Michael Luca, Alister Martin, and Simin Gharib Lee. "Nudging Hand Hygiene Compliance at the Brigham and Women's Hospital." Harvard Business School Case 918-035, March 2018.

About the Authors

John Beshears

Terrie F. and Bradley M. Bloom Associate Professor of Business Administration

Negotiation, Organizations & Markets

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View Publications »

Michael Luca

Lee J. Styslinger III Associate Professor of Business Administration

Negotiation, Organizations & Markets

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Teaching Note | HBS Case Collection | March 2020

Behavior Change for Good

Michael Luca and Max Bazerman

Citation:
Luca, Michael, and Max Bazerman. "Behavior Change for Good." Harvard Business School Teaching Note 920-041, March 2020. View Details

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Module Note | March 2020

The Role of Experiments in Organizations

Michael Luca

Keywords: experiments; experimental methods; Decision Making; Information;

Citation:
Luca, Michael. "The Role of Experiments in Organizations." Harvard Business School Module Note 920-044, March 2020. View Details

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Exercise | March 2016 (Revised March 2020)

Advertising Experiments at RestaurantGrades

Michael Luca, Weijia Dai and Hyunjin Kim

This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The context is an experiment in a hypothetical restaurant review company called RestaurantGrades (RG) whose main source of revenue comes from advertising. Like Yelp and TripAdvisor, RG advertisements are shown above the organic search results when someone searches on the page. RG is trying to understand whether its current advertising package is effective in practice. To do this, RG has run an experiment with two treatment arms and a control group of restaurants. The control group has no advertising, the first treatment arm consists of giving restaurants RG's current advertising package, and the second treatment arm is an alternative package that RG designed with a different approach to consumer targeting. Students are given the data to analyze, and asked to make a recommendation about which, if either, advertising package is effective.

Keywords: Analysis; Online Advertising;

Citation:
Luca, Michael, Weijia Dai, and Hyunjin Kim. "Advertising Experiments at RestaurantGrades." Harvard Business School Exercise 916-038, March 2016. (Revised March 2020.) View Details

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Nudging Hand Hygiene Compliance at the Brigham and Women's Hospital

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About the Authors

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