Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2018
  • Supplement
  • HBS Case Collection

Scaling Swagbucks (B)

By: Jeffrey F. Rayport and Matthew G. Preble
  • Format:Print
  • | Language:English
  • | Pages:9
ShareBar

Abstract

“Swagbucks (B),” HBS No. 817123, picks up in mid-2014 following the events described in “Swagbucks (A),” HBS No 817122. Davis and Gorowitz were successful in their efforts to position the company for scale without negatively affecting the company’s foundational culture, and developed a close working relationship. In early 2016, the company now has the opportunity to acquire MyPoints, an established competitor with millions of members and the chance to grow revenues at an even faster pace, but Davis and Gorowitz want to first discuss whether the company is strong enough to incorporate the new business and its employees.

Keywords

Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry

Citation

Rayport, Jeffrey F., and Matthew G. Preble. "Scaling Swagbucks (B)." Harvard Business School Supplement 818-071, January 2018.
  • Purchase

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
→More Publications

More from the Authors

    • March 2022
    • Faculty Research

    Anomalie (C) – An Interview with Leslie Voorhees

    By: Jeffrey F. Rayport and Thomas O. Jones
    • February 2022 (Revised June 2022)
    • Faculty Research

    Resident 2020

    By: Jeffrey F. Rayport and Thomas O. Jones
    • 30 Nov 2021
    • Faculty Research

    TikTok: Super App or Supernova?

    By: Jeffrey F. Rayport and Brian Kenny
More from the Authors
  • Anomalie (C) – An Interview with Leslie Voorhees By: Jeffrey F. Rayport and Thomas O. Jones
  • Resident 2020 By: Jeffrey F. Rayport and Thomas O. Jones
  • TikTok: Super App or Supernova? By: Jeffrey F. Rayport and Brian Kenny
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College