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Scaling Swagbucks (B)

By: Jeffrey F. Rayport and Matthew G. Preble
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

“Swagbucks (B),” HBS No. 817123, picks up in mid-2014 following the events described in “Swagbucks (A),” HBS No 817122. Davis and Gorowitz were successful in their efforts to position the company for scale without negatively affecting the company’s foundational culture, and developed a close working relationship. In early 2016, the company now has the opportunity to acquire MyPoints, an established competitor with millions of members and the chance to grow revenues at an even faster pace, but Davis and Gorowitz want to first discuss whether the company is strong enough to incorporate the new business and its employees.

Keywords

Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry

Citation

Rayport, Jeffrey F., and Matthew G. Preble. "Scaling Swagbucks (B)." Harvard Business School Supplement 818-071, January 2018.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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