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• Case | HBS Case Collection | September 2017 (Revised January 2018)

  Innovation at Parker Hotels

  Srikant M. Datar and Caitlin Bowler

  In this case students explore challenges changing demographics and preference pose to global hotel brands. Students then use human-centered design tools to generate concepts hoteliers might embrace to win over Millennials who tend to seek out local over global options.

  Keywords: innovation; Innovation and Invention; Problems and Challenges; Demographics; Strategy; Accommodations Industry;

  Citation:

  Datar, Srikant M., and Caitlin Bowler. "Innovation at Parker Hotels." Harvard Business School Case 118-019, September 2017. (Revised January 2018.)  View Details

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• Case | HBS Case Collection | November 2017

  Royal Philips: Designing Toward Profound Change

  Srikant M. Datar, Rajiv Lal and Caitlin N. Bowler

  Keywords: design thinking;

  Citation:

  Datar, Srikant M., Rajiv Lal, and Caitlin N. Bowler. "Royal Philips: Designing Toward Profound Change." Harvard Business School Case 118-017, November 2017.  View Details

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• Case | HBS Case Collection | October 2017

  Data Science at Target

  Srikant M. Datar and Caitlin N. Bowler

  Keywords: data science;

  Citation:

  Datar, Srikant M., and Caitlin N. Bowler. "Data Science at Target." Harvard Business School Case 118-016, October 2017.  View Details

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