Case | HBS Case Collection | January 2018 (Revised March 2019)

Autonomous Vehicles: The Rubber Hits the Road...but When?

by William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

Abstract

The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will learn about the complex industry, explore the factors influencing development and commercialization, and think about the views and responses of a range of affected stakeholders. They will also be put in the shoes of decision-makers looking for signals to predict future adoption and working to prepare for the disruptive change ahead.

Keywords: technology management; artificial intelligence; general management; robotics; Technological Innovation; Transportation; Disruption; Technology; Decision Making; Auto Industry; Technology Industry;

Language: English Format: Print 34 pages EducatorsPurchase

Citation:

Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised March 2019.)

Related Work

  1. Teaching Note | HBS Case Collection | December 2018

    Autonomous Vehicles: The Rubber Hits the Road…but When?

    William Kerr and James Palano

    The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about the factors influencing development and commercialization and how various stakeholders might respond. They will also be put in the shoes of decision-makers looking for signals that might help them prepare for the disruptive change ahead. Teaching Note for HBS No. 818-088.

    Keywords: technology management; artificial intelligence; general management; robotics; Technological Innovation; Transportation; Disruption; Technology; Management; Decision Making; Auto Industry; Technology Industry;

    Citation:

    Kerr, William, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road…but When?" Harvard Business School Teaching Note 819-040, December 2018.  View Details
    CiteView DetailsPurchase Related

  2. Case | HBS Case Collection | January 2018 (Revised March 2019)

    Autonomous Vehicles: The Rubber Hits the Road...but When?

    William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

    The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will learn about the complex industry, explore the factors influencing development and commercialization, and think about the views and responses of a range of affected stakeholders. They will also be put in the shoes of decision-makers looking for signals to predict future adoption and working to prepare for the disruptive change ahead.

    Keywords: technology management; artificial intelligence; general management; robotics; Technological Innovation; Transportation; Disruption; Technology; Decision Making; Auto Industry; Technology Industry;

    Citation:

    Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised March 2019.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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William R. Kerr
Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration
Entrepreneurial Management

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