January 2018 (Revised March 2019)
Case
HBS Case Collection

Autonomous Vehicles: The Rubber Hits the Road...but When?

By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

Format:Print
| Language:English
| Pages:34

Abstract

The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will learn about the complex industry, explore the factors influencing development and commercialization, and think about the views and responses of a range of affected stakeholders. They will also be put in the shoes of decision-makers looking for signals to predict future adoption and working to prepare for the disruptive change ahead.

Keywords

Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Technology; Decision Making; Auto Industry; Technology Industry

Citation

Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised March 2019.)