Case | HBS Case Collection | January 2018 (Revised December 2018)

Autonomous Vehicles: The Rubber Hits the Road...but When?

by William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

Abstract

The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about the factors influencing development and commercialization and how various stakeholders might respond. They will also be put in the shoes of decision-makers looking for signals that might help them prepare for the disruptive change ahead.

Keywords: technology management; artificial intelligence; general management; robotics; Technological Innovation; Transportation; Disruption; Technology; Decision Making; Auto Industry; Technology Industry;

Language: English Format: Print 36 pages Educators

Citation:

Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised December 2018.)

Related Work

  1. Teaching Note | HBS Case Collection | December 2018

    Autonomous Vehicles: The Rubber Hits the Road…but When?

    William Kerr and James Palano

    The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about the factors influencing development and commercialization and how various stakeholders might respond. They will also be put in the shoes of decision-makers looking for signals that might help them prepare for the disruptive change ahead.

    Keywords: technology; technology management; artificial intelligence; general management; robotics; Technological Innovation; Transportation; Disruption; Management; Decision Making; Auto Industry; Technology Industry;

    Citation:

    Kerr, William, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road…but When?" Harvard Business School Teaching Note 819-040, December 2018.  View Details
    CiteView Details Related

  2. Case | HBS Case Collection | January 2018 (Revised December 2018)

    Autonomous Vehicles: The Rubber Hits the Road...but When?

    William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

    The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about the factors influencing development and commercialization and how various stakeholders might respond. They will also be put in the shoes of decision-makers looking for signals that might help them prepare for the disruptive change ahead.

    Keywords: technology management; artificial intelligence; general management; robotics; Technological Innovation; Transportation; Disruption; Technology; Decision Making; Auto Industry; Technology Industry;

    Citation:

    Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised December 2018.)  View Details
    CiteView DetailsEducators Related

About the Author

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William R. Kerr
Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration
Entrepreneurial Management

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