Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2018
  • Case
  • HBS Case Collection

Viacom: Democratization of Data Science

By: Shane Greenstein and Christine Snively
  • Format:Print
  • | Language:English
  • | Pages:28
ShareBar

Abstract

In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would have approached the team to carry out these requests. Vice President of Data and Audience Development Fabio Luzzi, who oversaw the 10-person team, believed that making data science instantly available in accessible formats would allow teams to make better-informed decisions. By June 2017, the platform had 600 regular users, but Luzzi wanted to expand its reach. He considered whether the team should focus on strengthening the platform or devote more resources to custom analytics requests that would allow the team to explore new problems and develop new insights.

Keywords

Data Science; Big Data; Digital Platforms; Analytics and Data Science; Expansion; Strategic Planning

Citation

Greenstein, Shane, and Christine Snively. "Viacom: Democratization of Data Science." Harvard Business School Case 618-016, January 2018.
  • Educators
  • Purchase

About The Author

Shane M. Greenstein

Technology and Operations Management
→More Publications

More from the Authors

    • March 2022
    • Faculty Research

    Digital Manufacturing at Amgen

    By: Shane Greenstein, Kyle R. Myers and Sarah Mehta
    • February 2022 (Revised March 2022)
    • Faculty Research

    National Electric Vehicles Sweden (NEVS): Materializing a Vision

    By: Shane Greenstein and Elena Corsi
    • Winter 2021
    • Journal of Economics & Management Strategy

    Mobile Internet Usage and Usage-based Pricing

    By: Jeffrey Prince and Shane Greenstein
More from the Authors
  • Digital Manufacturing at Amgen By: Shane Greenstein, Kyle R. Myers and Sarah Mehta
  • National Electric Vehicles Sweden (NEVS): Materializing a Vision By: Shane Greenstein and Elena Corsi
  • Mobile Internet Usage and Usage-based Pricing By: Jeffrey Prince and Shane Greenstein
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College