Faculty & Research
Publications
Publications
  • January 2018
  • Case
  • HBS Case Collection

Mary Barra, CEO, General Motors

By: Nitin Nohria, Kerry Herman and Sarah Gulick
  • Format:Print
  • | Language:English
  • | Pages:20
ShareBar

Abstract

Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors.

Keywords

CEO; female ceo; Automobiles; Leadership; Crisis Management; Auto Industry; Michigan

Citation

Nohria, Nitin, Kerry Herman, and Sarah Gulick. "Mary Barra, CEO, General Motors." Harvard Business School Case 418-042, January 2018.

About The Author

Nitin Nohria

More Publications

More from the Authors