Mary Barra, CEO, General Motors

Nitin   Nohria; Kerry  Herman; Sarah  Gulick

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Case | HBS Case Collection | January 2018

Mary Barra, CEO, General Motors

by Nitin Nohria, Kerry Herman and Sarah Gulick

Abstract

Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors.

Keywords: CEO; female ceo; Automobiles; Leadership; Crisis Management; Auto Industry; Michigan;

Language: English

Format: Print

20 pages

Educators