Case | HBS Case Collection | January 2018

Mary Barra, CEO, General Motors

by Nitin Nohria, Kerry Herman and Sarah Gulick

Abstract

Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors.

Keywords: CEO; female ceo; Automobiles; Leadership; Crisis Management; Auto Industry; Michigan;

Language: English Format: Print 20 pages Educators

Citation:

Nohria, Nitin, Kerry Herman, and Sarah Gulick. "Mary Barra, CEO, General Motors." Harvard Business School Case 418-042, January 2018.

About the Author

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Nitin Nohria
George F. Baker Professor of Administration
Dean of the Faculty

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