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  • January 2018
  • Case
  • HBS Case Collection

Mary Barra, CEO, General Motors

By: Nitin Nohria, Kerry Herman and Sarah Gulick
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors.

Keywords

CEO; Female Ceo; Automobiles; Leadership; Crisis Management; Auto Industry; Michigan

Citation

Nohria, Nitin, Kerry Herman, and Sarah Gulick. "Mary Barra, CEO, General Motors." Harvard Business School Case 418-042, January 2018.
  • Educators

About The Author

Nitin Nohria

Organizational Behavior
→More Publications

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    Hugging Face: Serving AI on a Platform

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    • October 2022 (Revised December 2022)
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    Reimagining Enel: Enabling Sustainable Progress

    By: Michael L. Tushman and Kerry Herman
More from the Authors
  • TSG Hoffenheim; Step by Step Analysis in Excel By: Feng Zhu, Karim R. Lakhani, Kerry Herman and Sascha L. Schmidt
  • Hugging Face: Serving AI on a Platform By: Shane Greenstein, Daniel Yue, Kerry Herman and Sarah Gulick
  • Reimagining Enel: Enabling Sustainable Progress By: Michael L. Tushman and Kerry Herman
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