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Teaching Note | HBS Case Collection | January 2018

Suominen Wipes the Slate Clean

by Boris Groysberg, Kalle Heikkinen, Michael Norris and James Barnett

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Abstract

In 2016, after successfully turning around Finnish nonwovens manufacturer Suominen, CEO Nina Kopola faces a decision on the company’s strategy moving forward.

Keywords: nonwovens; strategy; female protagonist; turnaround; Strategy; Mergers and Acquisitions; Pulp and Paper Industry; Medical Devices and Supplies Industry; Consumer Products Industry; Europe; United States; Finland;

Language: English Format: Print 19 pages Purchase

Citation:

Groysberg, Boris, Kalle Heikkinen, Michael Norris, and James Barnett. "Suominen Wipes the Slate Clean." Harvard Business School Teaching Note 418-053, January 2018.

About the Author

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Boris Groysberg
Richard P. Chapman Professor of Business Administration
Organizational Behavior

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More from the Author

  • Case | HBS Case Collection | November 2019 (Revised December 2019)

    Indigo Agriculture: Harnessing Nature

    Marco Iansiti, Michael W. Toffel and James Barnett

    Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct relationships with farmers, in contrast to typical agricultural supply chains that use intermediaries. The company then launched a marketplace platform to link growers directly to crop buyers, again disintermediating the market. Indigo Agriculture is now considering launching an initiative to incentivize farmers to engage in regenerative agricultural practices by setting up a carbon market that could pay them for sequestering carbon into their soils. If scaled globally, the idea could sequester as much as one trillion tons (a teraton) of carbon dioxide from the earth’s atmosphere into agricultural soils, but pursing the idea has many risks.

    Keywords: Operations; Supply Chain; Social Enterprise; Weather and Climate Change; Product Development; Distribution Channels; Business Strategy; Market Platforms; Environmental Sustainability; Science-Based Business; Agriculture and Agribusiness Industry; Green Technology Industry; Massachusetts;

    Citation:

    Iansiti, Marco, Michael W. Toffel, and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School Case 620-024, November 2019. (Revised December 2019.)  View Details
    CiteView DetailsEducatorsPurchase Related
  • Case | HBS Case Collection | October 2019 (Revised December 2019)

    Swizz Beatz

    Boris Groysberg, Annelena Lobb and Sarah Mehta

    This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.

    Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States;

    Citation:

    Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)  View Details
    CiteView DetailsEducators Related
  • Case | HBS Case Collection | October 2019 (Revised December 2019)

    Swizz Beatz and Alicia Keys: A Power Couple

    Boris Groysberg, Annelena Lobb and Sarah Mehta

    Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists of color. Keys had taken on acting roles, written a children’s book, and had become an increasingly vocal advocate for social justice causes. Anchoring their professional work, Swizz and Keys had built a loving family rooted in communication and mutual respect. As one of the music industry’s most recognizable power couples, Swizz and Keys now considered how they might use their joint platform to continue to drive positive change for artists and creators of all stripes.

    Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Power and Influence; Entertainment and Recreation Industry; Music Industry; United States;

    Citation:

    Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)  View Details
    CiteView DetailsEducators Related
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