Womenomics in Japan

Boris  Groysberg; David  Lane

Teaching Note | HBS Case Collection | January 2018 (Revised June 2018)

Womenomics in Japan

Abstract

Teaching Note for HBS No. 417-002.

Keywords: Gender equality; Japan; leadership; government-business relations; Shinzo Abe; economic growth; aging society; Womenomics; Abenomics; labor market discrimination; workplace culture; women and leadership; change management; Working Conditions; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Japan;

Language: English

Format: Print

21 pages

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Citation:

Groysberg, Boris, and David Lane. "Womenomics in Japan." Harvard Business School Teaching Note 418-051, January 2018. (Revised June 2018.)

This case reveals to readers what has transpired at Kids & Company in the year following the decision point presented in Kids & Company: Entering the U.S.”

Case | HBS Case Collection | March 2019

DayTwo: Going to Market with Gut Microbiome

Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that utilizes research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar (glycemic) spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a go-to-market plan for DayTwo. The team is considering several target markets ranging from people with diabetes to professional athletes, as well as several distribution strategies including selling direct to consumers or through partnerships with health-care professionals or insurance companies. These decisions affect DayTwo's costs, pricing, positioning, distribution channels, marketing efforts, and product development.

Keywords: Start-up growth; Startup; positioning; targeting; go to market strategy; B2B2C; B2B vs. B2C; health ＆ wellness; AI; Machine learning; female ceo; female protagonist; science-based; science and technology studies; ecommerce; Applications; DTC; direct to consumer marketing; US health care; ＂USA,＂; innovation; pricing; Business growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Technology; Business Growth and Maturation; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States;