Publications
Publications
- August 2018 (Revised October 2021)
- HBS Case Collection
Edward Jones: Implementing the Solutions Approach
By: David Collis and Ashley Hartman
Abstract
In 2017 Edward Jones, the largest brokerage firm in the U.S., is deciding whether and how to implement a new "solutions" business model to replace its traditional "product" or "transactional" approach. Many of the required changes appeared to violate some of the tradeoffs that had made the previous approach successful. Was this the right way forward for Edward Jones? Where did this leave the classic strategy with its reliance on the one financial advisor office as the sole channel of distribution?
Keywords
Strategy Formulation; Strategic Change; ＂Brokerage Industry; ＂Solutions Approach; Strategy Implementation; ＂USA,＂; Business Model Innovation; Change Management; Strategy; Business Model; Innovation and Invention; Financial Services Industry; North and Central America; United States
Citation
Collis, David, and Ashley Hartman. "Edward Jones: Implementing the Solutions Approach." Harvard Business School Case 719-411, August 2018. (Revised October 2021.)