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• Other Article | Nature

  America, Don't Throw Global Talent Away

  William R. Kerr

  Citation:

  Kerr, William R. "America, Don't Throw Global Talent Away." Nature 563, no. 5572 (November 22, 2018): 445.  View Details

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• Case | HBS Case Collection | November 2018

  Universal Basic Income, Job Guarantees, or None of the Above?

  William R. Kerr, Reilly Kiernan and Jordan Bach-Lombardo

  How can policymakers and business leaders address AI and automation's potential for widespread labor market displacement? This case examines potential policy responses, looking closely at the United States' existing social safety net and the impacts of implementing Universal Basic Income or a federal job guarantee.

  Keywords: UBI; job guarantee; Managing the Future of Work; EITC;

  Citation:

  Kerr, William R., Reilly Kiernan, and Jordan Bach-Lombardo. "Universal Basic Income, Job Guarantees, or None of the Above?" Harvard Business School Case 819-035, November 2018.  View Details

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• Case | HBS Case Collection | November 2018

  Yatooq: Longing for Arabic Coffee

  Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy

  As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or “longing”. She soon realized that the brewing process was just as important as the blend in consistently producing a great cup of Arabic coffee. Therefore, she developed the world’s first Arabic coffee machine in 2013 to complement her blend.
  Sales of the Yatooq coffee machines grew rapidly in Saudi Arabia, exceeding $2 million in sales in 2014. However, an increase in competition combined with an economic slowdown in the country led to declining sales and increasing costs for Yatooq. Alwaalan reflected on the decisions she made to date, wondering if the revenue decline could have been avoided. She also contemplated the path forward, specifically whether she should iterate on her go-to-market strategy with her existing product or pivot to an entirely different product.

  Keywords: entrepreneurial sales; entrepreneurial selling; entrepreneurial marketing; barrier to entry; Business Start-ups; Yatooq; Entrepreneurship; Private Sector; For-Profit Firms; Business Strategy; Patents; Business Startups; Strategic Planning; Competitive Strategy; Adaptation; Corporate Entrepreneurship; Corporate Strategy; Food and Beverage Industry; Saudi Arabia; Asia;

  Citation:

  Roberge, Mark, Gamze Yucaoglu, and Samer Al-Rachedy. "Yatooq: Longing for Arabic Coffee." Harvard Business School Case 819-075, November 2018.  View Details

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