From Dollars to Sense: Placing a Monetary Value on Non-Cash Compensation Encourages Employees to Value Time over Money

When deciding where to work, employees may focus too much on salary and not enough on non-cash benefits such as paid time-off, potentially undermining their long-term happiness. We propose a simple solution to encourage employees to recognize the value of non-cash benefits: list the financial value of non-cash compensation. Results from one archival data set (n = 42,271) and eight studies (n = 3,190) provide evidence for these ideas. First, as expected, employees who receive non-cash compensation are happier than employees who do not. Yet, prospective employees underestimate the happiness benefit of non-cash benefits. Second, and most critically, prospective employees are more likely to choose jobs with greater non-cash benefits and lower salaries when the cash value of these non-cash benefits are listed. Providing a mechanism for our results: organizations that list the cash value of non-cash benefits are perceived as caring more about their employees and about work-life balance. We document a boundary condition: listing the cash value of non-cash rewards effectively shifts employment preferences only when the starting salary of the job is sufficiently high. These findings provide the first evidence that listing the cash value of non-cash rewards increases the attractiveness of non-cash compensation.