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Working Paper | HBS Working Paper Series | 2020

Contract Duration and the Costs of Market Transactions

by Alexander MacKay

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Abstract

The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and provide an empirical strategy for quantifying (unobserved) transaction costs. I estimate the model using federal supply contracts for a standardized product, where suppliers are selected by procurement auctions. The estimated transaction costs are substantially greater than consumer switching costs and a significant portion of total buyer costs. Counterfactuals illustrate the importance of accounting for the duration margin.

Keywords: vertical relationships; transaction costs; contract duration; auctions; identification; Supply Chain; Cost; Contracts; Auctions; Mathematical Methods;

Language: English Format: Print 85 pages SSRN Read Now

Citation:

MacKay, Alexander. "Contract Duration and the Costs of Market Transactions." Harvard Business School Working Paper, No. 18-058, December 2017. (Revised May 2020. Direct download.)

Related Work

  1. Article | American Economic Journal: Microeconomics | Forthcoming

    Contract Duration and the Costs of Market Transactions

    Alexander J. MacKay

    The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and provide an empirical strategy for quantifying (unobserved) transaction costs. I estimate the model using federal supply contracts for a standardized product, where suppliers are selected by procurement auctions. The estimated transaction costs are substantially greater than consumer switching costs and a significant portion of total buyer costs. Counterfactuals illustrate the importance of accounting for the duration margin.

    Keywords: vertical relationships; transaction costs; contract duration; identification; Supply Chain; Cost; Contracts; Auctions; Mathematical Methods;

    Citation:

    MacKay, Alexander J. "Contract Duration and the Costs of Market Transactions." American Economic Journal: Microeconomics (forthcoming).  View Details
    CiteView DetailsSSRN Register to Read Read Now Related

About the Author

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Alexander J. MacKay
Assistant Professor of Business Administration
Strategy

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More from the Author

  • Teaching Note | HBS Case Collection | September 2020

    Commonwealth Joe Coffee Roasters

    Alexander J. MacKay

    Teaching Note for HBS Case No. 719-451.

    Keywords: cold brew coffee; specialty coffee; on-premise coffee market; retail expansion strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Competitive Strategy; Competitive Advantage; Management; Competition;

    Citation:

    MacKay, Alexander J. "Commonwealth Joe Coffee Roasters." Harvard Business School Teaching Note 721-388, September 2020.  View Details
    CiteView DetailsPurchase Related
  • Supplement | HBS Case Collection | September 2020

    Commonwealth Joe: January 2020 Update from CEO Robert Peck

    Alexander J. MacKay

    At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they had opened their first custom-designed store in a brand-new luxury apartment building. The new store was an immediate success, even though a Starbucks had recently opened across the street. At the same time, a separate business line—selling cold brew coffee in kegs to office customers—had grown unexpectedly. Many new office accounts were added, even as the team promoted the new retail store. Now, as Peck, Damiano, and Martin prepared for the next capital raise, targeted for February 2017, they evaluated their strategy going forward. Should Commonwealth Joe stay with retail, or should they shift their strategy to focus on the office business?

    Keywords: cold brew coffee; specialty coffee; on-premise coffee market; retail expansion strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Retail Industry;

    Citation:

    MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020.  View Details
    CiteView DetailsPurchase Related
  • Teaching Note | HBS Case Collection | September 2020

    Uber: Competing Globally

    Alexander J. MacKay

    Teaching Note for HBS Case No. 720-404.

    Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia;

    Citation:

    MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020.  View Details
    CiteView DetailsPurchase Related
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