Publications
Publications
- December 2017 (Revised January 2020)
- HBS Case Collection
The Campbell Home (A)
By: Leslie K. John and Matthew G. Preble
Abstract
Email mking@hbs.edu for a courtesy copy.
Campbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information to answer these questions, several unforeseen events occur.
Campbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information to answer these questions, several unforeseen events occur.
Keywords
Agents; Bidding Process; Negotiation; Negotiation Process; Negotiation Preparation; Negotiation Participants; Valuation; Real Estate Industry; United States
Citation
John, Leslie K., and Matthew G. Preble. "The Campbell Home (A)." Harvard Business School Case 918-017, December 2017. (Revised January 2020.) (Email mking@hbs.edu for a courtesy copy.)