Publications
Publications
- January 2018
- HBS Case Collection
C.W. Dixey & Son
By: Anat Keinan and Michael B. Beverland
Abstract
Teaching Note for HBS No. 517-019.
Keywords
Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry
Citation
Keinan, Anat, and Michael B. Beverland. "C.W. Dixey & Son." Harvard Business School Teaching Note 518-072, January 2018.