Describes TelePizza, Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an important role in the firm's expansion to date. For further growth, the founder and CEO is contemplating three strategies: further expansion in Spain, international expansion, or the creation of new restaurant concepts. Abridged version of HBS No. 899-080.
Keywords: Growth and Development Strategy; Franchise Ownership; Expansion; Global Range;
Citation:
Applegate, Lynda M. "TelePizza (Abridged)." Harvard Business School Case 818-054, December 2017. (Revised June 2018.) View Details
