A Brief Introduction to the Science of Fundraising

Format:Print
| Language:English

Abstract

How can the science of philanthropy inform day-to-day fundraising? This brief report explores the usefulness of looking to social science research to enhance fundraising strategies. Drawing on empirical studies from the disciplines of psychology, sociology, and economics, this paper discusses several potential points of intersection between fundraising and scholarly research. Specifically, this paper proposes a 'DIME' model to highlight three considerations when crafting fundraising campaigns: Donation Impact, Motivation, and Effort. It also discusses methods to incorporate this research into ongoing fundraising strategies. Finally, this paper provides recommendations for how professionals can use research to inform fundraising practices, and, more broadly to bridge the gap between theory and practice.

Keywords

Philanthropy and Charitable Giving; Research; Strategy

Citation

Whillans, A.V. "A Brief Introduction to the Science of Fundraising." White Paper, Council for Advancement and Support of Education, Washington, DC, May 2016.