Mondelēz International

David  Bell; Kerry  Herman; Amram  Migdal

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Case | HBS Case Collection | December 2017

Mondelēz International

by David Bell, Kerry Herman and Amram Migdal

Abstract

Mondelēz International is a packaged foods company competing primarily in “snacks” around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelēz CEO, Irene Rosenfeld, created Mondelēz and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company’s new CEO should build on the foundation that Irene created.

Keywords: Agribusiness; Food; Growth and Development Strategy; Food and Beverage Industry; Europe; Asia; China; Latin America; Middle East;

Language: English

Format: Print

24 pages

Educators Purchase

Citation:

Bell, David, Kerry Herman, and Amram Migdal. "Mondelēz International." Harvard Business School Case 518-051, December 2017.

About the Author

David E. Bell

Baker Foundation Professor, George M. Moffett Professor of Agriculture and Business, Emeritus

Marketing

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Teaching Note | HBS Case Collection | March 2019 (Revised January 2020)

Ant Financial (A), (B), and (C)

Feng Zhu, Krishna G. Palepu, Kerry Herman and Susie Ma

Citation:
Zhu, Feng, Krishna G. Palepu, Kerry Herman, and Susie Ma. "Ant Financial (A), (B), and (C)." Harvard Business School Teaching Note 619-030, March 2019. (Revised January 2020.) View Details

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Case | HBS Case Collection | December 2019 (Revised January 2020)

The New LAX: Ready for Takeoff?

Boris Groysberg, Carin-Isabel Knoop and Kerry Herman

Chair of LAX Board Sean Burton and LAX CEO Deborah Flint have made progress on streamlining and modernizing LAX's complex capital projects ($12 billion worth) while reorganizing and retooling Los Angeles World Airport (LAWA) staff resources, management processes, and revitalizing the LAX guest experience. From 2015-2019, LAX's performance improved, yet many challenges remained, and new ones continued to come to light. In December 2019, as Flint prepared to move onto a new position, Burton and the board are assessing the progress the team has made, and looking to next steps.

Keywords: Leadership and Change Management; Leadership; Change Management; Performance Improvement; Strategic Planning; Air Transportation;

Citation:
Groysberg, Boris, Carin-Isabel Knoop, and Kerry Herman. "The New LAX: Ready for Takeoff?" Harvard Business School Case 420-025, December 2019. (Revised January 2020.) View Details

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Case | HBS Case Collection | January 2020

Hurtigruten: Sailing into Warm Water?

Jan W. Rivkin and Kerry Herman

Citation:
Rivkin, Jan W., and Kerry Herman. "Hurtigruten: Sailing into Warm Water?" Harvard Business School Case 720-410, January 2020. View Details

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Mondelēz International

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