Case | HBS Case Collection | December 2017

Mondelēz International

by David Bell, Kerry Herman and Amram Migdal

Abstract

“Mondelēz International” is a packaged foods company competing primarily in “snacks” around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company’s new CEO should build on the foundation that Irene created.

Keywords: Agribusiness; Food; Growth and Development Strategy; Food and Beverage Industry; Europe; Asia; China; Latin America; Middle East;

Language: English Format: Print 24 pages Educators

Citation:

Bell, David, Kerry Herman, and Amram Migdal. "Mondelēz International." Harvard Business School Case 518-051, December 2017.

About the Author

Photo
David E. Bell
George M. Moffett Professor of Agriculture and Business
Senior Associate Dean for Faculty Strategy and Recruiting
Unit Head, Marketing
Marketing

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