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• Case | HBS Case Collection | August 2019

  Synthetic Biology Investment Opportunity

  Peter Barrett, Karim R. Lakhani, Julia Kelley and Kerry Herman

  Citation:

  Barrett, Peter, Karim R. Lakhani, Julia Kelley, and Kerry Herman. "Synthetic Biology Investment Opportunity." Harvard Business School Case 620-015, August 2019.  View Details

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• Case | HBS Case Collection | July 2019

  LaCroix Sparkling Water

  Tomomichi Amano, Das Narayandas and Kerry Herman

  Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling water players at the time. As time passed; however, the brand was faced with internal turmoil as well as shifting customer expectations. How did LaCroix react to change both within the company and within the industry?

  Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry;

  Citation:

  Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water." Harvard Business School Case 520-014, July 2019.  View Details

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• Case | HBS Case Collection | July 2019

  LaCroix Sparkling Water (Abridged)

  Tomomichi Amano, Das Narayandas and Kerry Herman

  Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling water players at the time. As time passed; however, the brand was faced with internal turmoil as well as shifting customer expectations. How did LaCroix react to change both within the company and within the industry?

  Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry;

  Citation:

  Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water (Abridged)." Harvard Business School Case 520-015, July 2019.  View Details

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