December 2017
Case
HBS Case Collection

Mondelēz International

By: David Bell, Kerry Herman and Amram Migdal

Format:Print
| Language:English
| Pages:24

Abstract

Mondelēz International is a packaged foods company competing primarily in “snacks” around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelēz CEO, Irene Rosenfeld, created Mondelēz and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company’s new CEO should build on the foundation that Irene created.