Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2017
  • Case
  • HBS Case Collection

Molino Cañuelas: Serving Customers from Seed Development to the Kitchen Table

By: Jose B. Alvarez, Maria Fernanda Miguel and Mariana Cal
  • Format:Print
  • | Language:English
  • | Pages:42
ShareBar

Abstract

Molino Cañuelas was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also owned a port terminal, a packaging plant, and an Agribusiness Services Division to support over 8,000 agricultural producers.
CEO and Chairman Aldo Navilli, who had run the company since 1986 and had developed its management system, wanted to ensure that as the company grew and expanded, it would maintain its culture and working style.
The company was exporting to 32 countries and had manufacturing plants in Brazil and Uruguay. As it continued its international expansion, should it follow the same vertical integration strategy in other countries, or should it develop its retail business through partnerships or alliances?

Keywords

Quality Management System; Food Industry; Molino Cañuelas; Argentina; Vertical Integration; Quality; Management Systems; Expansion; Global Range; Growth and Development Strategy; Agribusiness; Food and Beverage Industry; Agriculture and Agribusiness Industry; Argentina

Citation

Alvarez, Jose B., Maria Fernanda Miguel, and Mariana Cal. "Molino Cañuelas: Serving Customers from Seed Development to the Kitchen Table." Harvard Business School Case 518-046, December 2017.
  • Educators
  • Purchase

About The Author

Jose B. Alvarez

Marketing
→More Publications

More from the Authors

    • December 2021
    • Faculty Research

    Pairwise

    By: José B. Alvarez and Annelena Lobb
    • December 2021
    • Faculty Research

    Green Monday

    By: José B. Alvarez, Billy Chan and Dawn H. Lau
    • October 2021 (Revised February 2022)
    • Faculty Research

    Green Hydrogen in Chile

    By: Tarun Khanna, Jenyfeer Martínez Buitrago and Mariana Cal
More from the Authors
  • Pairwise By: José B. Alvarez and Annelena Lobb
  • Green Monday By: José B. Alvarez, Billy Chan and Dawn H. Lau
  • Green Hydrogen in Chile By: Tarun Khanna, Jenyfeer Martínez Buitrago and Mariana Cal
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College