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  • November 2017
  • Case
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Poppy: A Modern Village for Childcare

By: Thomas Eisenmann and Jeff Huizinga
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

In 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup’s next phase of expansion. One option was to grow using the same business model through geographic expansion to cities beyond Seattle. Another option was to deepen penetration within Seattle by recruiting caregivers with less experience and by broadening the range of services caregivers could provide, e.g., driving children to appointments.

Keywords

Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Expansion; United States

Citation

Eisenmann, Thomas, and Jeff Huizinga. "Poppy: A Modern Village for Childcare." Harvard Business School Case 818-075, November 2017.
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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Related Work

    • March 2020
    • Faculty Research

    Poppy (B)

    By: Thomas R. Eisenmann, Scott Duke Kominers, Jeff Huizinga and Allison Ciechanover
Related Work
  • Poppy (B) By: Thomas R. Eisenmann, Scott Duke Kominers, Jeff Huizinga and Allison Ciechanover
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