Poppy: A Modern Village for Childcare

Thomas  Eisenmann; Jeff  Huizinga

Case | HBS Case Collection | November 2017

Poppy: A Modern Village for Childcare

Abstract

In 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup’s next phase of expansion. One option was to grow using the same business model through geographic expansion to cities beyond Seattle. Another option was to deepen penetration within Seattle by recruiting caregivers with less experience and by broadening the range of services caregivers could provide, e.g., driving children to appointments.

Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Expansion; United States;

Language: English

Format: Print

20 pages

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Citation:

Eisenmann, Thomas, and Jeff Huizinga. "Poppy: A Modern Village for Childcare." Harvard Business School Case 818-075, November 2017.

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Poppy: A Modern Village for Childcare

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