Enacting Rituals to Improve Self-control

D. A. Tian; J.  Schroeder; G.  Haubl; J.  Risen; M. I. Norton; F.  Gino

Article | Journal of Personality and Social Psychology

Enacting Rituals to Improve Self-control

by D. A. Tian, J. Schroeder, G. Haubl, J. Risen, M. I. Norton and F. Gino

Abstract

Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this hypothesis in six experiments. A field experiment showed that engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision (Experiment 2), and enacting a ritual prior to a food choice (i.e., without being integrated into the consumption process) promoted the choice of healthy food over unhealthy food (Experiments 3a and 3b). The positive effect of rituals on self-control held even when a set of ritualized gestures enacted were not explicitly labeled as a ritual, and in other domains of behavioral self-control (i.e., prosocial decision-making; Experiments 4 and 5). Furthermore, Experiments 3a, 3b, 4, and 5 provided evidence for the psychological process underlying the effectiveness of rituals: heightened feelings of self-discipline undergirded the facilitative effect of rituals on behavioral self-control. Finally, Experiment 5 showed that the absence of a self-control conflict eliminated the effect of rituals on behavior, demonstrating that rituals affect behavioral self-control specifically because they alter responses to self-control conflicts.

Keywords: Behavior; Perception; Personal Characteristics; Health;

Format: Print

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Citation:

Tian, D. A., J. Schroeder, G. Haubl, J. Risen, M. I. Norton, and F. Gino. "Enacting Rituals to Improve Self-control." Journal of Personality and Social Psychology 114, no. 6 (June 2018): 851–876.

Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity: grocery shopping. Using both field and laboratory data, we find that grocery spending decreases with religiosity. Specifically, we document that people who live in more religious U.S. counties spend less money on groceries and make fewer unplanned purchases. We also demonstrate this negative relationship by measuring religiosity at the individual level and employing a religious prime. That is, the more religious people are, the less willing they are to follow through on novel purchase opportunities that arise during their grocery shopping trips. This effect is consistent with the account that many religions emphasize the value of being prudent with money. Additional analysis supports our predicted indirect effect of religiosity on spending through frugality.

How do the wealthy spend their time, and does their time use relate to their greater well-being? Two large-scale surveys of millionaires and the general population show that millionaires spend their time in surprisingly similar ways as the general population. For example, millionaires spend the same amount of time as the general population cooking, shopping, and eating – and even spend more time on household chores. However, while millionaires and non-millionaires also spend the same amount of time engaging in leisure activities, a critical difference emerged: the wealthy engage in more active leisure (e.g., exercising and volunteering) and less passive leisure (e.g., watching TV and relaxing). Moreover, the extent to which wealthy individuals engage in greater active leisure helps to explain the gap in life satisfaction between millionaires and the general population. Together, these results further our understanding of when and how wealth translates into well-being.

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Enacting Rituals to Improve Self-control

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