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  • January 2018
  • Supplement
  • HBS Case Collection

Interview with Case Protagonist Wen Li

By: Willy C. Shih
  • Format:Video
  • | Language:English
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Abstract

In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with the alternatives of fulfilling the contract from its new Ohio factory, which can only produce above the target cost currently because it is still on a learning curve, or it can fulfill from its Tianjin, China factory which can produce below the cost target but will incur extensive shipping costs and require a far greater amount of inventory holding. The case examines a core question facing managers who want to produce physical products for world markets. This video interview is with the case protagonist, Wen Li.

Keywords

Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States

Citation

Shih, Willy C. "Interview with Case Protagonist Wen Li." Harvard Business School Multimedia/Video Supplement 618-704, January 2018.
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About The Author

Willy C. Shih

Technology and Operations Management
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