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  • March 2018
  • Supplement
  • HBS Case Collection

Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company

By: Rosabeth Moss Kanter and Jonathan Cohen
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

Using digital and social media tools and lessons learned from prior change campaigns as a middle manager in a large biotech company, Sandra Brown continued in a new role in the quality division, engaging staff in a quality movement at the company. She had found a new executive who valued her ability to engage and develop new ideas, and together they pushed efforts that encouraged participation and grassroots idea development to further quality improvement.

Keywords

Digital; Grassroots Movement; Managing Change; Career Path; Stakeholder Engagement; Engagement; Health Care Industry; Quality; Leading Change; Performance Improvement; Personal Development and Career; Social Media; Health Industry

Citation

Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company." Harvard Business School Supplement 318-084, March 2018.
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • June 2018
    • Faculty Research

    Sandra Brown Goes Digital

    By: Rosabeth Moss Kanter and Jonathan Cohen
Related Work
  • Sandra Brown Goes Digital By: Rosabeth Moss Kanter and Jonathan Cohen
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