Case | HBS Case Collection | March 2018

Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

by Rosabeth Moss Kanter and Jonathan Cohen

Abstract

As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent, working to promote gender equality within the company and a new drug developed to fight cancer externally.

Keywords: digital; engagement; stakeholder engagement; grassroots movement; Organization change and adaptation; quality; health care; health care industry; management; career path; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Biotechnology Industry; Health Industry;

Language: English Format: Print 10 pages EducatorsPurchase

Citation:

Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company." Harvard Business School Case 318-082, March 2018.

Related Work

  1. Supplement | HBS Case Collection | March 2018

    Sandra Brown Goes Digital (B): The Commitment Decision

    Rosabeth Moss Kanter and Jonathan Cohen

    Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new ideas and innovative approach might be better received.

    Keywords: digital; stakeholder engagement; management; managing change; career path; health care industry; quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions;

    Citation:

    Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (B): The Commitment Decision." Harvard Business School Supplement 318-083, March 2018.  View Details
    CiteView DetailsPurchase Related

  2. Supplement | HBS Case Collection | March 2018

    Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company

    Rosabeth Moss Kanter and Jonathan Cohen

    Using digital and social media tools and lessons learned from prior change campaigns as a middle manager in a large biotech company, Sandra Brown continued in a new role in the quality division, engaging staff in a quality movement at the company. She had found a new executive who valued her ability to engage and develop new ideas, and together they pushed efforts that encouraged participation and grassroots idea development to further quality improvement.

    Keywords: digital; quality; grassroots movement; managing change; career path; stakeholder engagement; social media; engagement; health care industry; Quality; Leading Change; Performance Improvement; Personal Development and Career; Health Industry;

    Citation:

    Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company." Harvard Business School Supplement 318-084, March 2018.  View Details
    CiteView DetailsPurchase Related

  3. Teaching Note | HBS Case Collection | June 2018

    Sandra Brown Goes Digital

    Rosabeth Moss Kanter and Jonathan Cohen

    As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's career at NIN Biotech and describes the challenges she faced as a change agent, working to promote gender equality and improve quality within the company and build a movement around a new drug developed to fight cancer externally. Teaching Note for HBS Nos. 318-082, 318-083, and 318-084.

    Keywords: change leadership; change management; digital; engagement; stakeholder engagement; grassroots movement; Organizational Change and Adaptation; quality; health care industry; management; career path; innovation; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Quality;

    Citation:

    Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital." Harvard Business School Teaching Note 318-156, June 2018.  View Details
    CiteView DetailsPurchase Related

About the Author

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Rosabeth M. Kanter
Ernest L. Arbuckle Professor of Business Administration
General Management

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