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  • March 2018
  • Case
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Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

By: Rosabeth Moss Kanter and Jonathan Cohen
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent, working to promote gender equality within the company and a new drug developed to fight cancer externally.

Keywords

Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Organization Change And Adaptation; Quality; Health Care; Health Care Industry; Career Path; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Biotechnology Industry; Health Industry

Citation

Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company." Harvard Business School Case 318-082, March 2018.
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • March 2018
    • Faculty Research

    Sandra Brown Goes Digital (B): The Commitment Decision

    By: Rosabeth Moss Kanter and Jonathan Cohen
    • March 2018
    • Faculty Research

    Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company

    By: Rosabeth Moss Kanter and Jonathan Cohen
    • June 2018
    • Faculty Research

    Sandra Brown Goes Digital

    By: Rosabeth Moss Kanter and Jonathan Cohen
Related Work
  • Sandra Brown Goes Digital (B): The Commitment Decision By: Rosabeth Moss Kanter and Jonathan Cohen
  • Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company By: Rosabeth Moss Kanter and Jonathan Cohen
  • Sandra Brown Goes Digital By: Rosabeth Moss Kanter and Jonathan Cohen
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