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  • November 2017 (Revised November 2021)
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Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012, boldly splitting the company into two: Kraft, a North American grocery business, and Mondelēz International, a global snack food company.

Keywords

Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois

Citation

Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
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About The Authors

Raffaella Sadun

Strategy
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David J. Collis

Strategy
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Related Work

    • March 2018
    • Faculty Research

    Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

    By: Raffaella Sadun
    • November 2017 (Revised November 2021)
    • Faculty Research

    Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

    By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
Related Work
  • Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy By: Raffaella Sadun
  • Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
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