Publications
Publications
- November 2017 (Revised April 2019)
- HBS Case Collection
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre
By: Robert J. Dolan
Citation
Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.)