Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2017
  • Case
  • HBS Case Collection

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's well-known expertise, the facility would be heavily involved in the consulting business. What was the best way for Siemens to operate its consulting business? What else could be done by executives at the EWA to improve their time-to-market and market share?

Keywords

Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany

Citation

Lal, Rajiv, and Scott F. Johnson. "The Digital Factory – Siemens: Electronic Works Amberg." Harvard Business School Case 518-054, November 2017.
  • Educators
  • Purchase

About The Author

Rajiv Lal

Marketing
→More Publications

More from the Authors

    • July 2022
    • Faculty Research

    boAt Lifestyle

    By: Rajiv Lal and Kairavi Dey
    • September 2021
    • Faculty Research

    Adobe's Customer Journey

    By: Sunil Gupta, Rajiv Lal and Celine Chammas
    • June 2021
    • Faculty Research

    Facelift at Olay (B) Case Supplement

    By: Sunil Gupta, Rajiv Lal and Ruth Page
More from the Authors
  • boAt Lifestyle By: Rajiv Lal and Kairavi Dey
  • Adobe's Customer Journey By: Sunil Gupta, Rajiv Lal and Celine Chammas
  • Facelift at Olay (B) Case Supplement By: Sunil Gupta, Rajiv Lal and Ruth Page
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College