More from the Author

• Supplement | HBS Case Collection | April 2018

  Improving Worker Safety in the Era of Machine Learning (B)

  Michael W. Toffel, Dan Levy, Astrid Camille Pineda, Jose Ramon Morales Arilla and Matthew S. Johnson

  Citation:

  Toffel, Michael W., Dan Levy, Astrid Camille Pineda, Jose Ramon Morales Arilla, and Matthew S. Johnson. "Improving Worker Safety in the Era of Machine Learning (B)." Harvard Business School Supplement 618-064, April 2018.  View Details

  CiteView DetailsPurchase

  Related

• Article | Harvard Business Review (website) | March 2018

  Divided We Lead: CEO Activism Has Entered the Mainstream

  Aaron K. Chatterji and Michael W. Toffel

  Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews with leaders who have made activism part of their core activities, we found that they feel compelled to address hot-button issues and are guided by their own values as well as the history and culture of their organization. They also complement their public activities with a “ground game” executed out of the limelight.

  Keywords: Leadership; Values and Beliefs; Social Issues; Communication Strategy;

  Citation:

  Chatterji, Aaron K., and Michael W. Toffel. "Divided We Lead: CEO Activism Has Entered the Mainstream." Special Issue on HBR Big Idea on Leadership in a Hot-button World. Harvard Business Review (website) (March 2018).  View Details

  CiteView Details Register to Read

  Related

• Article | Harvard Business Review | January–February 2018

  The New CEO Activists: Featured in the HBR Ideacast podcast and an HBR Webinar

  Aaron K Chatterji and Michael W. Toffel

  Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their firms’ bottom lines. Business leaders like Tim Cook of Apple, Howard Schultz of Starbucks, and Marc Benioff of Salesforce—among many others—are passionately advocating for a range of causes, including LGBTQ rights, immigration, the environment, and racial equality. Not only are CEOs speaking out, but they’re flexing their firms’ economic muscles by threatening to move business activities out of states that pass controversial laws. But does CEO activism actually change public opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out? The authors of this article examine those questions and explain the takeaways of their own research. One finding: Consumers tend to view CEO activism through the lens of their own political affiliations, so it can provoke both negative and positive responses. Nevertheless, in the age of Twitter, silence on an issue can be conspicuous—and consequential.

  Keywords: leadership; policy; government policy; rights; Leadership & Corporate Accountability; corporate accountability; sustainability; Leadership; Corporate Accountability; Policy; Social Issues; Communication Intention and Meaning; United States;

  Citation:

  Chatterji, Aaron K., and Michael W. Toffel. The New CEO Activists: Featured in the HBR Ideacast podcast and an HBR Webinar . Harvard Business Review 96, no. 1 (January–February 2018): 78–89.  View Details

  CiteView DetailsFind at Harvard Register to Read

  Related