More from the Author

• Case | HBS Case Collection | November 2017 (Revised August 2018)

  Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

  Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman

  The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012, boldly splitting the company into two: Kraft, a North American grocery business, and Mondelēz International, a global snack food company.

  Keywords: snack food; snack; global snacking; packaged food; consumer packaged; Kraft foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois;

  Citation:

  Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised August 2018.)  View Details

  CiteView DetailsEducatorsPurchase

  Related

• Supplement | HBS Case Collection | June 2018

  Tomer Zvulun and The Atlanta Opera at Crossroads

  Michael Tushman and Kerry Herman

  Keywords: innovation; Explore/Exploit; Ambidexterity; Zvulun; Opera; Arts; strategy; Talent; talent management; non-profit; Leadership Transition; leadership; organizational behavior;

  Citation:

  Tushman, Michael, and Kerry Herman. "Tomer Zvulun and The Atlanta Opera at Crossroads." Harvard Business School Multimedia/Video Supplement 418-724, June 2018.  View Details

  CiteView DetailsPurchase

  Related

• Supplement | 2018

  Denver Public Schools: Innovation and Performance?

  Michael Tushman and Kerry Herman

  Citation:

  Tushman, Michael, and Kerry Herman. "Denver Public Schools: Innovation and Performance?" 2018. Video. (Video Supplement No. PEL-077.)  View Details

  CiteView Details