Publications
Publications
  • October 2017 (Revised July 2018)
  • Case
  • HBS Case Collection

Data Science at Target

By: Srikant M. Datar and Caitlin N. Bowler
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.

Keywords

Data Science; Analytics and Data Science; Organizational Change and Adaptation; Competitive Strategy; Problems and Challenges; Innovation Leadership

Citation

Datar, Srikant M., and Caitlin N. Bowler. "Data Science at Target." Harvard Business School Case 118-016, October 2017. (Revised July 2018.)

About The Author

Srikant M. Datar

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