Publications
Publications
  • November 2017
  • Case
  • HBS Case Collection

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company.

Keywords

Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States

Citation

Lal, Rajiv, and Scott Johnson. "iRobot: Moving Beyond the Roomba." Harvard Business School Case 518-055, November 2017.

About The Author

Rajiv Lal

Marketing
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