Uncharted Play (B)

Shikhar  Ghosh; Christopher  Payton; Ali  Huberlie

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Supplement | HBS Case Collection | October 2017

Uncharted Play (B)

by Shikhar Ghosh, Christopher Payton and Ali Huberlie

Language: English

Format: Print

4 pages

Citation:

Ghosh, Shikhar, Christopher Payton, and Ali Huberlie. "Uncharted Play (B)." Harvard Business School Supplement 818-060, October 2017.

About the Author

Shikhar Ghosh

Professor of Management Practice

Entrepreneurial Management

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Teaching Note | HBS Case Collection | October 2018

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

Joseph Fuller, Shikhar Ghosh and Monica Baraldi

The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused TurboTax product. The new product —TurboTax Personal Pro—connects consumers with professional accountants online, allowing them to have their taxes prepared by a professional. The cycle of product development transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The case describes in detail the lean startup methods used by the new product team, and how their attempts bump up against the existing, entrenched systems and processes of the larger enterprise.

Keywords: Business Units; Business or Company Management; Software; Accounting; Product Development; Financial Services Industry;

Citation:
Fuller, Joseph, Shikhar Ghosh, and Monica Baraldi. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Teaching Note 319-045, October 2018. View Details

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Case | HBS Case Collection | September 2018

Careem: Base Camp or Mountain Peak? Designing an OS for Scaling

Shikhar Ghosh, Gamze Yucaoglu and Alpana Thapar

Citation:
Ghosh, Shikhar, Gamze Yucaoglu, and Alpana Thapar. "Careem: Base Camp or Mountain Peak? Designing an OS for Scaling." Harvard Business School Case 819-049, September 2018. View Details

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Case | HBS Case Collection | August 2018

BlackBuck (A)

Shikhar Ghosh and Shweta Bagai

Keywords: founders; entrepreneurship;

Citation:
Ghosh, Shikhar, and Shweta Bagai. "BlackBuck (A)." Harvard Business School Case 819-031, August 2018. View Details

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Uncharted Play (B)

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