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• Case | HBS Case Collection | February 2019 (Revised August 2019)

  Maccabitech: The Promise of Israel's Healthcare Data

  Scott Duke Kominers and Carin-Isabel Knoop

  This case is set in mid-2019, when Qualcomm was struggling with unwanted takeover battles, fights with Apple and the Chinese government, and internal dissension on the board of directors. Ten years earlier Qualcomm was hailed as a monopoly on CDMA technologies and its derivatives—it appeared to be positioned to become the next dominant technology company in the tradition of Microsoft and Intel. But as the industry changed, Qualcomm’s competitive position seriously weakened. The purpose of the case is to explore central questions in strategy formulation: 1. how to build a long-term sustainable position based on technology, 2. how to design an IP strategy to lock in customers for the long run, 3. how to build a global standard and appropriate returns on that standard, and 4. how to respond when your historical business model starts to crumble.

  Keywords: big data; healthcare; Data and Data Sets; Two-Sided Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel;

  Citation:

  Kominers, Scott Duke, and Carin-Isabel Knoop. "Maccabitech: The Promise of Israel's Healthcare Data." Harvard Business School Case 819-032, February 2019. (Revised August 2019.)  View Details

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• Case | HBS Case Collection | November 2016 (Revised July 2019)

  Lenovo to Buy IBM PC: Integration Challenges

  David G. Fubini and Christine Snively

  In December 2004, Chinese computer manufacturer Lenovo announced its purchase of IBM’s PC division. At the time, few industry observers were optimistic about the merger of these entities with seemingly opposite company cultures. How should the two entities plan to integrate?

  Keywords: Integration; Strategy; Organizational Culture; Computer Industry; Technology Industry; United States; China;

  Citation:

  Fubini, David G., and Christine Snively. "Lenovo to Buy IBM PC: Integration Challenges." Harvard Business School Case 417-042, November 2016. (Revised July 2019.)  View Details

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• Case | HBS Case Collection | August 2015 (Revised June 2019)

  Shonda Rhimes' ShondaLand

  Anita Elberse and Henry McGee

  In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network television." What changes could she propose to ABC to make the creative process more manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history?

  Keywords: entertainment; television; broadcasting; Creative Industries; television industry; product portfolio management; superstar; talent management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States;

  Citation:

  Elberse, Anita, and Henry McGee. "Shonda Rhimes' ShondaLand." Harvard Business School Case 516-026, August 2015. (Revised June 2019.)  View Details

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