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Publications

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

Teaching Note for HBS No. 517-040.

Keywords

Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

Citation

Gupta, Sunil, and Srinivas K. Reddy. "Marketing Transformation at Mastercard." Harvard Business School Teaching Note 518-043, September 2017.

About The Author

Sunil Gupta

Marketing
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