Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2017 (Revised March 2018)
  • Case
  • HBS Case Collection

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
  • Format:Print
  • | Language:English
  • | Pages:23
ShareBar

Abstract

Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea dispenser that has the potential to dramatically increase Chai Point’s market opportunity and growth rate but can be seen as a change in their growth strategy. The founder needs to decide his strategy for his next board meeting. Should he focus on past performance? Or should he spend time outlining boxC.in’s technology and potential, since this will be the first time that the institutional investors will be seeing this new capability?

Keywords

Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore

Citation

Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
  • Educators
  • Purchase

About The Authors

Shikhar Ghosh

Entrepreneurial Management
→More Publications

Ramana Nanda

Entrepreneurial Management
→More Publications

Related Work

    • September 2017 (Revised March 2018)
    • Faculty Research

    Chai Point: Disrupting Chai

    By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
    • April 2019
    • Faculty Research

    Chai Point: Disrupting Chai

    By: Shikhar Ghosh, Ramana Nanda, Rachna Tahilyani and Shweta Bagai
Related Work
  • Chai Point: Disrupting Chai By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
  • Chai Point: Disrupting Chai By: Shikhar Ghosh, Ramana Nanda, Rachna Tahilyani and Shweta Bagai
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College