GE's Global Growth Experiment

Ranjay  Gulati

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Article | Harvard Business Review | September–October 2017

GE's Global Growth Experiment: The Company Pushed Cross-Business Collaboration

by Ranjay Gulati

Abstract

Like many other companies, GE under Immelt had to figure out how to balance serving local needs with the economies of worldwide scale. Harvard Business School’s Ranjay Gulati looks at how it tackled the challenge. He identifies several important takeaways for other multinationals: Give the local organizations clout, embrace creative abrasion, build strong functions, and eliminate strategic blind spots.

Keywords: Growth and Development Strategy; Multinational Firms and Management;

Format: Print

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Citation:

Gulati, Ranjay. "GE's Global Growth Experiment: The Company Pushed Cross-Business Collaboration." Harvard Business Review 95, no. 5 (September–October 2017): 52–53.

About the Author

Ranjay Gulati

Jaime and Josefina Chua Tiampo Professor of Business Administration, Charles B. (Tex) Thornton Chair of the Advanced Management Program
Unit Head, Organizational Behavior

Organizational Behavior

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GE's Global Growth Experiment: The Company Pushed Cross-Business Collaboration

Abstract

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