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Taj Hotels: Leading Change, Driving Profitability (B)

By: Krishna Palepu, Anjali Raina and Rachna Chawla
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

The Taj Group financial in March 2017 reflects a turnaround in performance. The new branding strategy is described.

Keywords

Turnaround; Hospitality Industry; Leading Change; Leadership; Brands and Branding; Marketing; Strategy; Globalization; Performance Improvement; Accommodations Industry; India

Citation

Palepu, Krishna, Anjali Raina, and Rachna Chawla. "Taj Hotels: Leading Change, Driving Profitability (B)." Harvard Business School Supplement 118-026, September 2017.

About The Author

Krishna G. Palepu

Accounting and Management
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