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  • September 2017
  • Supplement
  • HBS Case Collection

Taj Hotels: Leading Change, Driving Profitability (B)

By: Krishna Palepu, Anjali Raina and Rachna Chawla
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

The Taj Group financial in March 2017 reflects a turnaround in performance. The new branding strategy is described.

Keywords

Turnaround; Hospitality Industry; Leading Change; Leadership; Brands and Branding; Marketing; Strategy; Globalization; Performance Improvement; Accommodations Industry; India

Citation

Palepu, Krishna, Anjali Raina, and Rachna Chawla. "Taj Hotels: Leading Change, Driving Profitability (B)." Harvard Business School Supplement 118-026, September 2017.

About The Author

Krishna G. Palepu

Accounting and Management
→More Publications

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More from the Authors
  • Swvl: Smart Mobility for the Masses By: Krishna Palepu, Esel Çekin and Menna Hassan
  • DealShare: Social E-Commerce for the Indian Mass Market By: Krishna G. Palepu and Malini Sen
  • VidyaGyan: Bridging the Rural Urban Divide By: Prithwiraj Choudhury, Rachna Chawla, Kairavi Dey and Anjali Raina
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