Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

Stefan  Dimitriadis; Matthew  Lee; Lakshmi  Ramarajan; Julie  Battilana

Article | Organization Science | September–October 2017

Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

by Stefan Dimitriadis, Matthew Lee, Lakshmi Ramarajan and Julie Battilana

Abstract

This paper examines the critical role of gender in the commercialization of social ventures. We argue that cultural beliefs about what is perceived to be appropriate work for each gender influence how founders of social ventures incorporate commercial activity into their ventures. Specifically, we argue and show that although cultural beliefs that disassociate women from commercial activity may result in female social venture founders being less likely to use commercial activity than their male counterparts, these effects are moderated by cultural beliefs about gender and commercial activity within founders’ local communities. The presence of female business owners in the same community mitigates the role of founders’ gender on the use of commercial activity. We examine these issues through a novel sample of 584 social ventures in the United States. We constructively replicate and extend these findings with a supplemental analysis of a second sample, the full population of new nonprofit organizations founded during a two-year period in the United States (n = 31,160). By highlighting how gendered aspects of both the social and commercial sectors interact to shape the use of commercial activity by social venture founders, our findings contribute to research on hybrid organizations in the social sector, communities as a context for the enactment of gender, and the enactment of gender in entrepreneurship.

Keywords: community; cultural beliefs; Social Enterprise; Gender; Local Range; Commercialization; Culture;

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Citation:

Dimitriadis, Stefan, Matthew Lee, Lakshmi Ramarajan, and Julie Battilana. "Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures." Organization Science 28, no. 5 (September–October 2017): 819–839.

In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, a firm that worked with Fortune 500 companies on issues related to disability and their workforce, faced the decision of the best path forward to grow her small company. Should she built more and better expertise to expand the topics she worked on with her current clientele? Or should she explore the possibility of moving into the new market of smaller businesses?

Case | HBS Case Collection | February 2020

Leading Change in Talent at L'Oréal

Lakshmi Ramarajan, Vincent Marie Dessain and Emer Moloney

Jean-Claude Le Grand had dedicated almost his entire career to following talent at L'Oréal. He strongly believed that L'Oréal's workforce needed to be diverse in order to ensure creativity and innovation. In early 2018—as he was about to take up the position of EVP for Human Relations and a place on the Executive Committee—L'Oréal still struggled to diversify its senior leadership team, which was often male, French, elite-educated and made up of executives who had spent their entire careers at the company. At the same time, in an increasingly competitive market for talent, and given digitalization and new ways of working Le Grand was preoccupied that L'Oréal would no longer be able to attract vibrant young talent.

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris;

Citation:

Ramarajan, Lakshmi, Vincent Marie Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020. View Details

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Brothers André and Daniel Albuquerque founded the company Terra Nova in 2001 to mediate land disputes between poor families illegally living in urban areas and the official landowners—with the aspiration to improve the lives of the poor. A business-led approach to the issue, like Terra Nova’s, was innovative and contested amid the widespread belief that land disputes fell solely within the public sector’s purview. After struggling to develop a viable business model, the company received support from impact investing firm MOV Investimentos. By 2019, Terra Nova finally broke even and was exploring opportunities for scaling. But its leaders had to decide the right expansion model for the social business.

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Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

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