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  • August 2017 (Revised September 2018)
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Audubon in 2017: The Turnaround

By: V. Kasturi Rangan
  • Format:Print
  • | Language:English
  • | Pages:33
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Abstract

The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans (2012–2016 and 2016–2020) and brought about many changes. At the start of 2017, Yarnold declared his goal of making Audubon the most effective conservation network in America. What actions should Audubon take to get to that goal?

Keywords

Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation

Citation

Rangan, V. Kasturi. "Audubon in 2017: The Turnaround." Harvard Business School Case 518-025, August 2017. (Revised September 2018.)
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About The Author

V. Kasturi Rangan

Marketing
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Related Work

    • August 2017 (Revised September 2018)
    • Faculty Research

    Audubon in 2017: The Turnaround

    By: V. Kasturi Rangan
    • April 2020
    • Faculty Research

    Audubon (B) in 2019: Two Years after the Turnaround

    By: V. Kasturi Rangan
Related Work
  • Audubon in 2017: The Turnaround By: V. Kasturi Rangan
  • Audubon (B) in 2019: Two Years after the Turnaround By: V. Kasturi Rangan
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